1917 Picasso in Barcelona

Campaigns

Museo Picasso of Barcelona needed to create the communication campaign for an exhibition about a period of time Picasso came back to Barcelona, during 1917, celebrating the centenary of that time.

A contextualization game was played to create the campaign, by placing real old images of Picasso, from that specific time, in the actual current locations. New pictures were taken of each location from the same perspective, the Picasso’s ones. Letting us show a simple but funny visual game of blending images, being able to connect from the present with a character 100 years ago.

Studio
Mucho
Creative Direction
Marc Català
Design
Antonio Nogueira
Motion
Victor Guerrero
Project management
Anna Martorell