Ecolibrium

Brand Identity
Motion

Ecolibrium is an initiative led by Loisaida, Inc., a Puerto Rican community center in the Lower East Side of Manhattan. The center studies, surveys, and analyzes environmental conditions in the neighborhood with the goal of improving public health and quality of life at a hyper-local level.

Pentagram designed the brand and brand identity for Ecolibrium, drawing inspiration primarily from early protest posters of the 1970s and 1980s.

Studio
Pentagram
Creative Direction
Luke Hayman
Verbal Identity
Raul Barreneche
Design team
Antonio Nogueira
Gracia Lee
Patrick Crowley
Motion
Antonio Nogueira