EIF Annual Report 2017

Editorial

The European Investment Fund (EIF), an institution aiding SMEs in securing finance, desired to enhance its rapport with SMEs. Thus, they set out to create a visually engaging annual report, deviating from the traditionally dull format. The report aimed to make its content more relatable, by presenting figures and results in a more human-focused manner, warranting adjustments in its content structure and tone of voice.

Studio
Mucho
Creative Direction
Marc Català
Design
Antonio Nogueira
Photography
Wichmannstudio
Illustrations
Youlie Dessine
Project management
Anna Martorell