Galaxy Digital

Brand Identity

Galaxy has been building a comprehensive financial platform since 2018, spanning Global Markets, Asset Management, and Digital Infrastructure Solutions. At the heart of its new identity is a logo crafted from the elemental forms of a square and circle, symbolizing the blockchain’s structure and Galaxy’s boundless potential.The new visual direction uses geometric shapes as interconnected networks to represent crypto and blockchain concepts. These compositions, designed with planar, axonometric, and perspectival views, illustrate Galaxy’s platform solutions and complex crypto topics across various communication channels. Together with Ran Zheng I was responsible for designing the illustration system for Galaxy.

Studio
Pentagram
Creative Director
Natasha Jen
Lead designer
Ran Zheng
Design team
Antonio Nogueira
Michelle Ando
AJ Kim
Daniel Koppich
Max Zimmerer
Strategy
Ilan Beesen
Project management
Veronica Hoglund
Collaborators
Design Systems International