Grale

Brand Identity
Logos
Motion

Grale was founded in 2018 in Stockholm and has developed award-winning plant-based alternatives to conventional plastics, offering biodegradable, compostable, and non-toxic products such as straws, coffee cups, and single-use bags that look and function like petroleum-based plastics. The company’s symbol and visual identity communicate its mission for a circular, sustainable future. The identity features a flower-like logo representing leaf decomposition, a warm coral-based color palette that avoids typical greenwashing cues, and a custom wordmark using the friendly serif Grenette typeface. Paired with energetic and positive messaging, this identity positions Grale as a scalable, practical, and optimistic solution to global plastic pollution.

Studio
Pentagram
Creative Direction
Luke Hayman
Strategist
Robin Haueter
Strategist Ginger Strand
Design team
Antonio Nogueira
Shigeto Akiyama
Brett Hilton
Gracia Lee
Project Management
Sewon Bae