Macba Exhibits

Campaigns

Barcelona’s contemporary art museum, MACBA, engaged Mucho to develop a brand strategy and print communications system to connect with the local audience and expand their visitor base. The process involved close collaboration with the internal team. The central realization was the principle of creating subjectivity for all as a pathway to freedom and empowerment.

Among the exhibits, Poesia Brossa, “Brossa Poetry”, show’s the peculiar and disruptive work of the Catalán visual artist Joan Brossa. The Exbibit shows the night scenario across Brossas night scenario of Brossa’s theatrical plays across Barcelona.

Studio
Mucho
Creative direction
Marc Català
Design
Antonio Nogueira
Photography
Jorge Vidal Orga